Website Design
App Store Assets
NEWSLETTER
Positioned to Get Lucky - Biweekly Newsletter
Grew it to ~9,000 subscribers
64.8% average open rate
Powder Good, Avalanches Bad FRIDAY | 10.3.25
To Avalanche? Or Not to Avalanche? FRIDAY | 10.17.25
A Nightmare on Beacon Street FRIDAY | 10.31.25
The Snowshank Redemption FRIDAY | 11.14.25
The Good, The Bad, and The Crusty FRIDAY | 12.5.25
These Boots Are Made for Walking FRIDAY | 12.19.25
Stayin’ Alive FRIDAY | 01.02.26
No Country for Old Weak Layers FRIDAY | 01.16.26
Hairy Potter and the Half-Bonded Slab FRIDAY | 01.30.26
I Will Always Probe You (in a rescue) FRIDAY | 02.13.26
A Guide’s Analysis of the February 17 Tahoe Avalanche FRIDAY | 02.27.26
BLOG POSTS
A Guide’s Analysis of the Tahoe Avalanche
Finding a Good Backcountry Partner
Hairy Potter and the Half-Bonded Slab
Persistent Weak Layers
Finding the Right Boot
How to Find Snow Like a Pro
Avalanche Safety vs. Avalanche Rescue Gear
A Nightmare on Beacon Street
The Day That Went from “Moderate” to “Merde”
Human Factor Traps: The Psychology of Avalanche Risk
2026 Tahoe Avalanche Tragedy, Video Series
Combined 231,000 long-form views on YouTube
SCARPA x AspectAvy Partnership
Created partnerships with these companies:
